From the dusty slopes of Mount Vesuvius to the international fashion leaders they became, the birth of Toni & Guy tells of the genius and fortitude of the Mascolo family, and of their hard earned success in hairdressing and product design. It tells of the poverty and of the terrible tragedy that befell their grandparents and indeed their own parents, that would thereafter shape the lives of the young brothers.

Following in their parents hairdressing footsteps, it wasn't until their breakthrough years during London's swinging 60s that their unique talent began to be recognised and gain the attention of a wider audience. And whilst they didn't realise it at the time would soon bring about a change in the family's fortunes.

The pain, suffering and sacrifices that had befallen their family is told here in stark detail by Guy. As he explains how all that their parents had instilled in them by way of a morals, work ethic and knowledge, formed the basis of the company they later founded with the desire to offer the best possible innovative styles and service to their clients. With their styles soon gracing the front covers of top fashion magazines, their reputation was soon to spread throughout the world

Through Guy Mascolo we learn of the losses and sacrifices, and of the sheer hard work that eventually resulted in Toni & Guy becoming the world's largest independently owned hairdressing company, with salons and products throughout the world.